DTI Eastern Samar Strengthens SSF, Google Coursera Campaigns at ESSU Campuses

• DTI Eastern Samar promotes Shared Service Facility program and Google Coursera courses at ESSU campuses to boost MSME productivity and competitiveness.

Beejay Balagbis 4 months ago 1.6 K

Posted on Mar. 5, 2026 at 7:36 pm

EASTERN SAMAR — The Department of Trade and Industry (DTI) – Eastern Samar Provincial Office recently intensified its advocacy on the Shared Service Facility (SSF) Program and the promotion of Google Coursera Certification Courses through a series of visits to Eastern Samar State University (ESSU) campuses.

Led by OIC-Provincial Director Pedro B. Tan, the DTI team engaged with administrators, deans, project officers, and faculty members at ESSU Main, Maydolong, Can-avid, and Arteche campuses on March 2 and 3, 2026. The discussions focused on how the SSF program can bolster product development, boost productivity, and enhance the competitiveness of local micro, small, and medium enterprises (MSMEs).

Alongside the SSF, the team introduced the Google Coursera Certification Courses, presenting these as valuable opportunities for students, aspiring entrepreneurs, and faculty members to acquire globally recognized skills in digital marketing, e-commerce, data analytics, UX design, and artificial intelligence essentials.

The SSF Program, a flagship initiative of DTI, provides machinery and equipment to state colleges and universities, cooperatives, associations, and local government units to help improve the quality and productivity of MSME products. DTI encouraged ESSU to explore how these facilities can support priority sectors and community-driven enterprises within the province.

Emphasizing capacity building and innovation, DTI-Eastern Samar reaffirmed its commitment to fostering entrepreneurship and industry development through strong collaboration with academic institutions. The office expressed optimism that this partnership will open wider opportunities for local enterprises and contribute to sustainable economic growth in Eastern Samar.

This campaign highlights DTI’s proactive approach to empowering communities, enhancing skills, and promoting competitiveness in the region’s growing business landscape.

(Photo courtesy: DTI Eastern Samar)